The Power of Discovering Your ‘Y’ – Unlocking the Essence of Women in Business


In the world of entrepreneurship, the journey is often as important as the destination. For women in business, this journey is not just about financial success; it’s about discovering your ‘Y’—that unique inner drive that fuels your passion and purpose. In this article, we delve into the importance of finding your ‘Y’ and how it can transform your business and personal life.

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The Importance of Your ‘Y’

Your ‘Y’ is the core reason behind why you do what you do. It’s the driving force that keeps you going, even when the odds are against you. Understanding your ‘Y’ can provide you with a sense of direction and can be the key to unlocking your full potential.

How to Discover Your ‘Y’

  1. Self-Reflection: Take some time to reflect on your life experiences, passions, and values. What truly matters to you?
  2. Consult with Trusted Individuals: Sometimes, those closest to you can provide insights into your unique qualities and passions.
  3. Professional Guidance: Consider seeking the advice of a business coach or mentor who can guide you through the process of discovering your ‘Y’.

The Impact of Your ‘Y’ on Your Business

  1. Increased Motivation: Knowing your ‘Y’ can serve as a constant source of motivation, helping you to push through challenges.
  2. Clearer Decision-Making: Your ‘Y’ acts as a compass, guiding you in making decisions that align with your core values and objectives.
  3. Authentic Branding: Your ‘Y’ can become the cornerstone of your brand, making it more authentic and relatable to your audience.

Real-Life Examples

  1. Oprah Winfrey: Oprah’s ‘Y’ is to empower people to live their best lives. This has been the foundation of her media empire.
  2. Sara Blakely: The founder of Spanx, Sara Blakely, wanted to create a product that would help women feel more confident in their own skin. Her ‘Y’ has made Spanx a billion-dollar company.


  • What is a ‘Y’?
    • Your ‘Y’ is your inner drive or core reason for doing what you do.
  • How can I discover my ‘Y’?
    • Through self-reflection, consultation with trusted individuals, and professional guidance.
  • Why is knowing my ‘Y’ important for my business?
    • It provides direction, motivation, and authenticity to your brand.
  • Can my ‘Y’ change over time?
    • Yes, as you grow and evolve, your ‘Y’ may also change.
  • How can I incorporate my ‘Y’ into my business strategy?
    • By aligning your business goals, branding, and decision-making processes with your ‘Y’.


Discovering your ‘Y’ is not just a one-time event; it’s a continuous journey. As you evolve, both personally and professionally, your ‘Y’ may also change. However, the essence remains the same: it’s the driving force that makes you unique and empowers you to make a difference in the world of business.

At YMag Empower, we are committed to helping women entrepreneurs discover their ‘Y’. We believe that understanding your unique inner drive can unlock endless possibilities, both for your business and for you as an individual. So, take the time to discover your ‘Y’ and let it empower your journey in the world of business.

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